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26
May
2016

Using Color in Your Exhibition Stand Design

You must have seen stunning booths when you walked into an exhibition. When you are provided with the ability to take part in an exhibition, you must be looking for a convenient method to get that kind of an exhibition booth with the help of exhibition stand designers.

Using Color in Your Exhibition Stand Design

Many different factors including shape, size, seating, integrated technology and branding are there to be considered when getting an exhibition stand. Apart from these basic aspects, you would need to pay special attention towards the color as well.

If you use colors in an effective manner, you will get the opportunity to impress your audience and get better results at the end of the day.

From the recent studies, it has been identified that most of the companies out there stick to the same set of colors when getting the exhibition stand designed. This fact has been validated from exhibition stand designers as well. As a result, the exhibition booths that use unique colors will get the opportunity to stand out of the rest.

The main objective of taking part in an exhibition would be to draw the attention of customers as much as possible. The colors of your exhibition stand can assist you to reach that goal with minimum hassle.

Just like color, a little creativity is also important to make your exhibition stand look outstanding. If it has a bold design, you will be able to grab the attention of your visitors in a convenient manner.

That’s because the bold colors have the potential to create a strong impression on the minds of your people. Then the people would not walk by your stand. Instead, they would tend to come to your booth and inquire about the products or services that you offer.

Blue can be considered as a soothing and intellectual color available for the companies who take part in exhibitions. In fact, a large number of companies across the world prefer to use blue color as it has the ability to convey a feeling of serenity and trust to the audience.

Then you will be able to encourage people to visit your booth. Red can also be considered as an exciting color to be used in an exhibition booth. The red color can stimulate incites action along with senses.

It can be exciting and warm as well. The red color also has the ability to grab the attention of people within a short period of time. On the other hand, you can also think about selecting black color.

Black color oozes substance, security, sophistication and strength. These traits have the ability to bring a high quality and timeless aura to your brand. However, it is important to keep in mind that black does not have the ability to draw attention on its own.

You need to mix it creatively with other colors to experience the best possible results. If you spend some time to learn about color psychology, you will be able to get the best color for your exhibition booth and experience all the benefits that come in return.