With the current exhibition boom, more and more companies feel the urge to take part in the event to promote their business. With this growing demand, the exhibition stand designers have certainly come a long way by introducing new trends each year. Each year, the precedent is set high and the next year, designers with their unique creative skills, wealth of experience and knowledge try to beat that standard to set a completely new one. They are quite successful in doing that as well.
Earlier, exhibitors were quite cautious when it came to investing in trade shows and events, but now it is expected that the companies and organizations will seek to allocate more funds in years to come. Perhaps some of it is because of the fact that the economy is expected to stabilize and grow. With this in mind, companies may be more willing to invest in these events. Another perception is that the global exhibition market will also grow leaps and bounds as the number of people attending the events is also expected to increase drastically. And why is this change taking place? Well, probably because the investors are now realizing that these events have a huge scope for their business, thus resulting in them trying to spend a little bit more to offer the attendees something catchy and vibrant.
One major trend that seems to be turning the exhibition industry is the use of mobiles as means of communications. The companies exhibiting at the event can engage the attendees in a communication with them by means of smartphones as the people attending are already interested and a part of the online community.
Social media is yet another trend that has turned in massive favor of the exhibitors. More and more organization these days prefer more than one social media platform as the most integral marketing tool and technique. Although with time the social media marketing technique is becoming more competitive and creative, but the companies do not shy away from giving as much resources as possible, hoping that one day, this process will become one of the most integral part of trade shows and events.
Although the evolution of exhibition stand designs to a highly advance multimedia platform and are integrated with the latest social media marketing techniques, but still exhibitors need to demonstrate to the event attendees that face-to-face and digital marketing are two sides of the same coin but more synergistic. Exhibitors are investing heavily to make their exhibition stands more technologically complexed yet at the same time, they too are becoming sophisticated.
All these trends that have been introduced in the exhibition field couldn’t have been possible for exhibitors to achieve without the tireless efforts of competent Exhibition Stand Contractors. They work day in day out to bring new trends in the exhibiting market to make the events worth being a part of, no matter you do is as a spectator trying to find new business or as a brand seeking to expand.