Even though you will not be able to guarantee the quality of an exhibition, the same with all of the marketing activities, you can control how you are going to select in taking advantage of an opportunity.
With a goal setting and an appropriate planning, you are not just going to create particular targets, at the same time, you will also be capable of determining your clients, increase your return, and sell the relevant benefits.
Set your specific goals
Through analyzing your prospect audience, you will be knowledgeable on how you can message your exhibition stand contractors and whom you need to approach before, during, and after an exhibition. The more realistic and specific your goals, the more chances you are going to achieve it. On the other hand, ensure that you will delve deeper whenever you are going to determine your prospects.
Attract your prospect targets
The theme of the exhibition stand contractors must be targeted to your target market. When it comes to these things, messaging is very important like financial directors are going to have various priorities to assess either your product or service in comparison to a sales director.
As a business, you have your own brand and your own brand guidelines. However, your exhibition theme has to be engaging for your specific audience. This also talks about the designs of the exhibition stand contractors, the words and imagery you will use and your handouts including the type of the person manning the stand and the sales pitch needs to be correct.
Given a chance that you have already established your target market, you can start to identify what it is that will catch their attention.
In connection with this, you can use your present sales process. What credentials and questions are asked of whenever you are going to do your sales pitch? Could these be established to collateral to pass out, which pre-qualifies your business to a lead?
Production time guideline
Development, conceptual design, and art working is always as easy whenever you are already doing it. Using a clear brief, the design agency has more chance to deliver concepts which will be able to target your requirements.
Set at least two weeks of an initial creative. Next is you are going to need your time for artwork creation and development.
Simple leaflets or brochures could be easily produced in a matter of days, a complicated piece might take you a couple of weeks for it to be printed and produced.
The same thing will go for the clothing and promotional gifts. You have to allow at least 2-4 weeks of production time so why not begin early?
Market your attendance
You can use your current databases in letting your contacts know that you are going to attend an event. Contact your trade and local press releases about this appearance that you are about to do. The next thing that you have to think about is if there is anything more that you can do to make your product more appealing on your exhibition stand contractors.